Delight your customers now, not 12 months later
XY exists to let brands simplify their tech, so they can delight their customers faster and more often. We built one system for global retail to make that possible.
One system
POS, OMS, clienteling and central operations on one live record
500+ stores
Giorgio Armani, live globally on XY
60 days
Boggi Milano, 140 stores across 8 countries
Retail isn't broken. It's fragmented.
Our founders spent their careers building enterprise systems for Fortune 100 to 500 companies. Puneet Arora was CTO of TIBCO. We kept seeing the same thing in retail: aging technology, long rollouts and a parade of bolt-on tools that never quite delivered.
Every brand runs a POS, an OMS, a CRM, clienteling, an ERP and more, each bought to solve one problem. Each one keeps its own copy of the customer, the product and the stock. The business spends its energy keeping them in agreement instead of serving customers.
Ten apps need 45 connections to talk to each other.
Every new tool adds more seams, more lag and more places for data to disagree. Patching them one at a time can't fix it.
One system for your global business. All the data in one place.
We didn't set out to build another POS. We set out to build the foundation for retail's next decade, so a brand selling in one country or forty runs on the same live view of its customers, products and stock.
“There is no real way to get any benefit from incremental improvement. A fully integrated platform is the only known approach that works.”
Built from the data up
Every XY app reads and writes through one graph data layer. A sale, a return or a price change is the same fact everywhere, the moment it happens.
Connected by construction
POS, OMS, clienteling, inventory, pricing and promotions share one record. Nothing to sync, so nothing drifts out of step.
Started where it hurts
One system is the destination, not a big-bang project. Most brands start with POS or OMS, prove it in weeks, then switch on more as they grow.
Proven with brands that can't afford to get it wrong
Each customer tested the thesis harder than the last.
Isaia
The first proof
The Neapolitan tailoring house runs its entire direct-to-consumer business on XY. It showed one platform could carry a whole brand.
Giorgio Armani
Proven over Christmas
Armani chose XY over Oracle, Cegid and Salesforce after a six-week pilot at the Armani Exchange flagship in Milan, run beside the legacy POS through the Christmas peak. Today XY runs 500+ Armani stores.
Read the Armani storyBoggi Milano
Speed at scale
140 stores across 8 countries went live in 60 days, on one system from day one.
Read the Boggi storyGolden Goose
Land, then expand
Started with POS to solve one problem in stores, then expanded into operations and e-commerce order management on the same platform.
Built on a graph, so it's ready for AI
AI agents work best when the business is one connected map of customers, products, stores and orders, like pages and links on the web. That's how XY stores data. Bolt-on AI over a dozen separate systems can only see fragments.
RUBI
LiveAsk questions of the whole business in plain language, from Claude, ChatGPT or your own tools, with access rules that follow each user.
MetrYX
LiveGoverned metric definitions for AI, so every answer about sales, margin or stock uses the same numbers.
Semantic product search
BetaStore teams and customers find products by what they mean, not the exact words in the catalog.
CodYX
PreviewGenerates, tests and deploys code across every layer of the platform, built on the Claude coding agent.
From an annual bet to a continuous cycle
Retail commits its capital once a year, then lives with that bet for 12 months. With all the data in one place, those decisions can be revisited every week.
$1.77 trillion
lost to inventory distortion each year, according to IHL Group
Open to buy
Adjust budgets as demand shows up, not at the next planning cycle.
Inventory
Move stock to where it sells, across stores, countries and channels.
Markdown
Price on live sell-through instead of a fixed season calendar.
Carry over and outlets
Decide what to carry, clear or reroute while it still has value.
We're building these stages together with our customers.
What we stand for
The principles behind how we build, how we work and how we partner.
Integrationover interfaces
Platformsover point solutions
Experienceover transactions
Speedover perfection
Real timeover retrospective
Smart teamsover big teams
The team behind the platform
Builders and operators with deep roots in enterprise systems, global retail and fast-scaling SaaS, working from the US, Italy and India.
In our customers' words
Giorgio Armani
“This partnership with XY Retail marks an important step for Armani. In a rapidly evolving omnichannel landscape, having a state-of-the-art commerce platform is crucial, and XY Retail perfectly aligns with our vision.”
Fender
“With XY Retail, we discovered more than just a technology provider; we found a collaborator keenly attuned to Fender's commitment to innovation and artistry. This partnership has been pivotal in crafting a retail environment that resonates with our brand ethos.”
Boggi Milano
“XY Retail has helped us pioneer an omnichannel approach in the business. We've spent a lot of time improving our business process and the user experience we offer our customers.”
Damiani
“Partnering with XY Retail has been transformational. Their unified platform allows us to maintain our artisanal heritage while delivering a modern, seamless luxury experience. XY isn't just a provider, they're a true partner in our global journey.”
Isaia Napoli
“XY Retail has empowered Isaia to seamlessly scale our operations while preserving the bespoke luxury experience our clientele values. Their unified platform allows us to deliver exceptional service consistently, no matter where our customers shop.”
Slowear
“Partnering with XY Retail has transformed our operations. From simplifying integrations to enabling personalized experiences, their platform has helped us scale globally without compromising the luxury and care our customers expect.”
Start with the problem that hurts most
Bring one problem, in POS, order management or clienteling. In 30 minutes we'll show how XY would solve it, and where it could go from there.
A working session on your business, not a generic demo.