No room for error, and no time to spare
An 85-year-old Italian menswear house had to scale fast without diluting the service its clients expect.
A deadline that couldn't move
140 stores across eight countries, including flagships in Milan's San Babila district and New York, all live before Black Friday 2024.
Different rules in every market
Each of the eight countries had its own fiscal compliance requirements, and every store had to meet them from its first sale.
Bespoke service in every store
Each store needed RFID inventory tracking, mobile checkout and clienteling built around Boggi's signature tailoring service.
Systems that had to keep running
Everything had to connect to the systems Boggi already ran, without putting Q4 revenue or an 85-year reputation at risk.
Retail system rollouts usually take 6 to 12 months per market. Boggi Milano had 60 days for eight.
