Growth that outpaced the tools
New stores in markets like Malaysia, Greece and Thailand brought new friction with every opening.
Different tax rules everywhere
Each market had its own fiscal rules, from Japan's tax exemption to duty-free sales in New Zealand.
Manual US sales tax
US sales tax processes were manual and error-prone.
A custom app with no home
Golden Goose's own clienteling app, the Golden App, needed to run inside the POS.
Work done on the side
Gift card routing and sales commissions were handled offline, and the legacy POS couldn't keep pace with modern payments.
Every new country meant new tax rules, new workarounds and more manual work.



