They made the switch. Here's what happened.
Five luxury houses moved their stores onto XY. Read how they went live, how fast it took and what changed for their teams.
Live with Giorgio Armani, Boggi Milano, Isaia Napoli, Golden Goose and Damiani
Read how they did it
Each story covers what they ran before, how they switched and the results since.
The risks you're weighing, already tested
Every brand here had the same worries before switching. This is what happened instead.
“A rollout will take us a year.”
Boggi Milano had 60 days to open 140 stores across eight countries before Black Friday 2024. Every store went live on time, with zero critical issues.
“We can't put our flagships at risk.”
Giorgio Armani started with a small number of flagship stores in two markets and proved the operating model there. Each phase stood on its own before the next one began.
“We'll have to rebuild everything around it.”
Golden Goose kept its own clienteling app and runs it inside XY POS. Its ERP syncs in real time, with no middleware in between.
“Every new country means months of compliance work.”
Boggi Milano opened in eight countries with full fiscal compliance from day one. Golden Goose launched stores in 30+ countries with each market's tax rules handled out of the box.
“We've run our current system for 20 years.”
Damiani had too. It moved five brands and 70+ boutiques across 12 countries onto XY, with every one-of-a-kind piece tracked in real time.
“Our store teams are already stretched.”
Isaia Napoli went fully live in 12 weeks. Its planners, merchandisers and store staff now spend 90% less time on manual data entry.
In their words
“We needed speed, compliance, and flexibility. XY gave us all three — without forcing us to rebuild our tech stack”
“This wasn't just an IT rollout. It was a transformation of our entire retail ecosystem. XY Retail gave us the speed, scale, and flexibility to meet customer expectations and expand globally.”
“The efficiency, productivity, and speed of XY Retail's system are incredible. We're proud to work with XY Retail on a global scale. Its ability to innovate and its level of customer service are unparalleled.”
Start with the problem that hurts most
Most brands begin with POS or order management in a few stores, then add more once it's proven. Bring yours to a 30-minute working session.
Book a session